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Arabica Coffee Digital Marketing
We collaborated with % ΔRΔBICΔ, an iconic independent coffee brand from Kyoto, celebrated for its minimalist design and global coffee culture. With a strong cult following, the brand wanted to strengthen its storytelling and digital presence to engage coffee enthusiasts and cosmopolitan audiences worldwide.
Task
The challenge was to craft a social media strategy that embodies % ΔRΔBICΔ’s philosophy — a seamless blend of premium coffee, design, and travel inspiration (#seetheworldthroughcoffee). The goal was to create visually striking and brand-aligned content that not only reflects its Japanese roots but also resonates with a global audience of coffee lovers and design enthusiasts.