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Brand Guidelines For Flipifly
Flipifly is an innovative mobile app concept designed to help users save and plan for their travel dreams. In this early phase, our focus was to craft a strong brand identity that reflects excitement, reliability, and financial empowerment — all key to gaining user trust before launch.
Task
Our challenge was to build a visual identity for a product that merges the logic of financial tools with the emotion of travel planning. The brand needed to feel both secure and aspirational, and stand out in a highly competitive app market.